We developed a comprehensive digital marketing strategy tailored specifically for the Virginia real estate market, combining multiple channels for maximum impact.
Local SEO & Real Estate Optimization
We implemented a hyper-local SEO strategy targeting home buyers and sellers in specific Northern Virginia communities, with a focus on neighborhood pages and property-specific content.
1
Comprehensive Keyword Research
Identified 150+ high-intent real estate keywords specific to Virginia markets, including “homes for sale in Arlington VA” and “best neighborhoods in Fairfax County.”
2
Technical SEO Overhaul
Fixed crawl errors, improved site speed by 68%, implemented proper schema markup for properties, and optimized the site structure for real estate search behavior.
3
Local Listings Optimization
Claimed and optimized 35+ local business listings, ensuring NAP consistency and building local citations to improve “near me” search visibility.
4
Content Strategy Implementation
Developed a library of neighborhood guides, market reports, and home buying/selling resources to establish authority and capture long-tail searches.
Targeted PPC Campaigns
We developed high-converting Google Ads and Facebook Ads campaigns specifically designed for real estate lead generation in Virginia markets.
1
Audience Segmentation
Created detailed buyer personas (first-time buyers, luxury buyers, downsizers, relocating families) with tailored messaging for each.
2
Smart Bidding Strategies
Implemented automated bidding focused on conversions, with separate campaigns for buyers and sellers to maximize relevance.
3
Hyper-Local Targeting
Used radius targeting around specific neighborhoods and zip codes, with custom landing pages for each area to improve quality score.
4
Retargeting Funnels
Built sophisticated remarketing campaigns to re-engage website visitors with properties they viewed and complementary content.
Social Media & Community Building
We transformed their social media presence into a powerful lead generation and brand awareness tool through strategic content and engagement.
1
Platform-Specific Strategies
Developed unique approaches for Instagram (property showcases), Facebook (community engagement), and LinkedIn (professional networking).
2
Video Content Focus
Created weekly virtual tours, neighborhood spotlights, and market update videos that performed 3x better than static posts.
3
Community Engagement
Implemented a local business partnership program and community highlight series to build authentic connections.
4
Paid Social Advertising
Ran targeted Facebook and Instagram ad campaigns focusing on lookalike audiences and engagement custom audiences.
Content Marketing Strategy
We developed a comprehensive content plan to establish authority, improve SEO, and guide potential clients through the buying/selling journey.
1
Neighborhood Guides
Created in-depth guides for 12 Northern Virginia communities, highlighting schools, amenities, and market trends.
2
Market Reports
Published monthly market updates with proprietary data analysis to position the client as local market experts.
3
Educational Content
Developed a library of resources for home buyers and sellers, addressing common questions and concerns.
4
Email Nurture Sequences
Built automated email workflows to deliver personalized content based on user behavior and interests.
Conversion Rate Optimization
We systematically improved every step of the user journey to maximize lead generation from existing traffic.
1
Website Usability Audit
Identified and fixed 27 UX issues that were creating friction in the lead generation process.
2
Lead Capture Optimization
Redesigned contact forms, added strategic CTAs, and implemented progressive profiling to increase conversions.
3
Chatbot Implementation
Added an AI-powered chatbot to answer common questions and qualify leads 24/7.
4
A/B Testing Program
Ran continuous multivariate tests on key pages to incrementally improve performance.
Social Media & Community Building
We transformed their social media presence into a powerful lead generation and brand awareness tool through strategic content and engagement.
Platform-Specific Strategies
Developed unique approaches for Instagram (property showcases), Facebook (community engagement), and LinkedIn (professional networking).
Video Content Focus
Created weekly virtual tours, neighborhood spotlights, and market update videos that performed 3x better than static posts.
Community Engagement
Implemented a local business partnership program and community highlight series to build authentic connections.
Paid Social Advertising
Ran targeted Facebook and Instagram ad campaigns focusing on lookalike audiences and engagement custom audiences.