🏛 Client Overview: Smith & Partners Law Firm

Industry: Legal Services
Location: London, UK
Challenge: Low online visibility, outdated website, poor lead conversion

Smith & Partners, a mid-sized London-based law firm, specialized in personal injury and family law. Despite their strong reputation offline, their website struggled to rank on Google, resulting in minimal leads from organic search.

📉 Industry Challenges in Legal SEO (UK Market)

• High competition for keywords like “best solicitor in London”
• Strict advertising regulations (limiting paid ads)
• Low mobile optimization across legal websites (Google’s mobile-first indexing penalized them)

🚨 The Problem: Why Wasn’t Their Website Generating Leads?

Before partnering with Techzyre, Smith & Partners faced:

✅ Low Website Traffic – Ranking page 3+ for key terms like “personal injury lawyer London”
✅ Poor Conversion Rate (1.2%) – Visitors weren’t filling contact forms
✅ Outdated Website – Slow load speed, not mobile-friendly, weak UX
✅ Zero SEO Strategy – No keyword research, broken backlinks, thin content

“We were relying on referrals, but our website was invisible. We needed a digital transformation.”
— John Smith, Managing Partner

🎯 Techzyre’s Strategy: SEO + Website Redesign + Google Ads

🔎 Step 1: Deep-Dive SEO Audit

• Tools Used: SEMrush, Google Analytics, Ahrefs, Screaming Frog
• Findings:
  • 0 backlinks from authoritative legal sites
  • 50+ technical errors (broken links, duplicate content)
  • Missing schema markup (hurting local search rankings)

📈 Step 2: SEO Optimization

💻 Step 3: Website Redesign (UX + Speed)

• Mobile-first design (60% of their traffic was from phones)
• Faster load time (from 5s → 1.8s)
• Clear CTAs (“Free Consultation” buttons on every page)

📢 Step 4: Google Ads (Lead Capture)

• Targeted high-intent keywords (e.g., “car accident lawyer near me”)
• Retargeting ads for visitors who didn’t convert

📊 Results: Traffic, Rankings & Conversions Soared

📈 Traffic Growth

• +700% increase in organic traffic (in 6 months)
• #1 ranking for “personal injury solicitor London”

💵 Conversion Improvements

⚖️ SEO Performance

• Top 3 rankings for 15+ high-value keywords
• Domain Authority (DA) increased from 18 → 42

🗣 Client Testimonial

*“Techzyre’s team didn’t just improve our rankings—they transformed our entire online presence. We went from 5 leads/month to 30+, all from SEO. Their website redesign and ads strategy made us competitive in London’s crowded legal market.”*
— Sarah Johnson, Marketing Director

🔑 Key Takeaway: Why This Worked

✅ Holistic Approach – SEO + UX + Ads = maximum impact
✅ Local SEO Focus – Dominated “London” keywords
✅ Data-Driven Decisions – Used real-time analytics to adjust strategy

🚀 Ready to Transform Your Law Firm’s Online Presence?

If your website isn’t generating leads, it’s time for a proven SEO strategy.

📞 Book a Free Strategy Call Today!
👉 Explore Techzyre’s Legal SEO Services

• SEO Services for Law Firms
• Website Redesign Case Studies
• Google’s Guide to Local SEO
• UK Legal Directory (Backlink Source)
  
  
  💡 FAQ: SEO for Law Firms in London
  ❓ How long does SEO take for legal websites?
  → 3-6 months for noticeable traffic growth; 6-12 months for top rankings.
  ❓ Can SEO help my law firm outrank bigger competitors?
  → Yes! We’ve helped small firms outrank national chains with hyper-local SEO.
  ❓ Do I need Google Ads if I have SEO?
  → Combining both maximizes leads—SEO for long-term growth, Ads for instant results.
  
  By leveraging Techzyre’s expertise, Smith & Partners went from invisible to industry-leading. Will your firm be next? 🚀