Case Study: How Techzyre Boosted a Washington Plumbing Company’s Leads by 300% with SEO
🚀 Client Overview: Capital City Plumbing
Industry: Home Services (Plumbing)
Location: Seattle, Washington
Challenge: Low online visibility, few calls, outdated website
Capital City Plumbing, a family-owned plumbing business in WA, offered 24/7 emergency repairs, drain cleaning, and pipe installations. Despite quality service, their website wasn’t ranking, and competitors dominated Google.
📉 Plumbing Industry Challenges in Washington
- High competition for keywords like “emergency plumber Seattle”
- Local SEO gaps—many plumbers missing GMB optimization
- Mobile-unfriendly sites (60% of plumbing searches are on phones)
🚨 The Problem: Why Wasn’t Capital City Plumbing Getting Calls?
Before Techzyre, they faced:
✅ Low Website Traffic – Page 4+ for “plumber near me” searches
✅ Few Inquiries – Only 5 calls/month from Google
✅ Outdated Website – No mobile optimization, slow load speed (6s+)
✅ No Local SEO – Unclaimed Google Business Profile, missing citations
“We relied on word-of-mouth, but knew we needed more online leads to grow.”
— Mike, Owner of Capital City Plumbing
🎯 Techzyre’s Strategy: Local SEO + Website Optimization
🔎 Step 1: Plumbing SEO Audit
- Tools: Google Analytics, SEMrush, BrightLocal
- Findings:
- 0 local citations (Yelp, Angi, BBB)
- Poor mobile experience (Google’s Mobile-Friendly Test failed)
- No backlinks from plumbing directories
📈 Step 2: Hyper-Local SEO & GMB Optimization
| Tactic | Action Taken |
|---|---|
| Keyword Research | Targeted “plumber Seattle,” “water heater repair near me” |
| Google My Business | Optimized photos, posts, Q&A, service areas |
| Local Citations | Listed on HomeAdvisor, Yelp, BBB |
| On-Page SEO | Added service pages (drain cleaning, leak repair) |
💻 Step 3: Website Redesign (Mobile-First + Speed)
- Mobile-optimized design (60% of plumbing searches are mobile)
- Faster load time (6s → 1.5s)
- Clear CTAs (“Call Now – 24/7 Emergency Service”)
📢 Step 4: Review & Reputation Management
- Encouraged 50+ Google Reviews (Avg. rating: 4.9★)
- Responded to all reviews (boosting local rankings)
📊 Results: More Calls, Higher Rankings, Dominant Local Presence
📈 Traffic & Lead Growth
- +300% more organic traffic (in 4 months)
- Top 3 rankings for “emergency plumber Seattle”
📞 Conversion Improvements
| Metric | Before | After |
|---|---|---|
| Calls from Google | 5/month | 25/month (+400%) |
| Bounce Rate | 75% | 30% (-60%) |
| GMB Visibility | 10% | 85% (+750%) |
📍 Local SEO Wins
- #1 in Map Pack for “plumbers near me”
- Featured in “Local Service Ads” (Google’s paid plumbing leads)
🗣 Client Testimonial
“Techzyre tripled our calls in months. Their local SEO strategy made us the top-ranked plumber in Seattle. Now, we’re booked weeks in advance.”
— Mike, Owner of Capital City Plumbing
🔑 Key Takeaway: Why This Worked
✅ Local SEO Dominance – GMB + citations + reviews = map pack rankings
✅ Mobile-First Website – Critical for plumbing searches on phones
✅ Clear CTAs – “Call Now” buttons doubled conversions
🚀 Ready to Dominate Washington’s Plumbing Market?
If your plumbing business isn’t ranking, let’s fix it.
📞 Get a Free Local SEO Audit!
👉 Explore Techzyre’s Plumbing SEO Services
🔗 Internal Links:
🔗 External Links for Authority:
💡 FAQ: SEO for Plumbers in Washington
❓ How fast can SEO work for plumbers?
→ 3-4 months for traffic growth; 6+ months for #1 rankings.
❓ Do Google Reviews really help rankings?
→ Yes! Plumbers with 50+ reviews rank higher in local searches.
❓ Is a website really necessary for plumbing SEO?
→ Critical! Google won’t rank you without a fast, mobile-friendly site.
Techzyre helped Capital City Plumbing go from invisible to #1. Could your plumbing business be next? 🚀