Case Study: How Pacific Builds California Dominated Los Angeles Construction SEO
🏢 Client Overview: Pacific Builds California
Industry: Commercial & Residential Construction
Location: Los Angeles, California
Owner: Edward K.
Challenge: Low online visibility, outdated website, few project inquiries
Pacific Builds California is a full-service construction firm specializing in custom homes, remodels, and commercial builds across LA. Despite high-quality work, their website wasn’t generating leads, and competitors dominated search rankings.
📉 Construction Industry Challenges in Los Angeles
- Extreme competition (thousands of contractors in LA)
- Homeowners search for “trusted” builders (reviews & SEO matter)
- Poor mobile experience (most construction searches happen on phones)
🚧 The Problem: Why Wasn’t Pacific Builds Getting Projects?
Before Techzyre, they struggled with:
✅ Low Website Traffic – Page 5+ for “best construction company Los Angeles”
✅ Few Lead Inquiries – Only 3-5 project requests/month
✅ Outdated Website – No gallery, slow speed (7s+ load time), no blog
✅ Zero Local SEO – Unclaimed Google Business Profile, no reviews
“We had a great portfolio, but our website was invisible. We needed more high-value leads to grow.”
— Edward K., Owner of Pacific Builds California
🔨 Techzyre’s Strategy: Construction SEO + Website Redesign
🔍 Step 1: Deep-Dive SEO Audit
- Tools Used: SEMrush, Google Search Console, Ahrefs
- Key Findings:
- No backlinks from construction directories
- Missing service pages (e.g., “custom home builder LA”)
- Slow images (hurting Core Web Vitals)
📈 Step 2: Hyper-Local SEO for LA Contractors
| Tactic | Action Taken |
|---|---|
| Keyword Optimization | Targeted “Los Angeles construction company,” “custom home builder near me” |
| Google My Business | Optimized photos, service areas, posts |
| Local Citations | Listed on Houzz, Yelp, BBB, BuildZoom |
| Content Marketing | Added blog posts (e.g., “Cost to Build a House in LA 2024”) |
💻 Step 3: High-Converting Website Redesign
- Showcase Portfolio – Added before/after project galleries
- Mobile-Optimized – 60% faster load speed (7s → 2.3s)
- Clear CTAs – “Get a Free Estimate” buttons on every page
📢 Step 4: Reputation & Review Growth
- Generated 45+ Google Reviews (Avg. 4.8★ rating)
- Responded to all reviews (improved local trust)
📊 Results: More Leads, Higher Rankings, Dominant Local Presence
📈 Traffic & Lead Growth
- +350% organic traffic (in 5 months)
- Top 3 rankings for “construction company Los Angeles”
🏆 Conversion Improvements
| Metric | Before | After |
|---|---|---|
| Project Inquiries | 5/month | 22/month (+340%) |
| Bounce Rate | 80% | 35% (-56%) |
| GMB Calls | 8/month | 40/month (+400%) |
📍 Local SEO Wins
- #1 in Map Pack for “commercial construction company LA”
- Featured in Google’s Local Service Ads (high-intent leads)
🗣️ Client Testimonial
*”Techzyre transformed our business. From 5 leads/month to 20+, their SEO and website redesign made us the go-to builders in LA. Now, we’re booked 6 months out.”*
— Edward K., Owner of Pacific Builds California
🔑 Key Takeaways: Why This Worked
✅ Local SEO Dominance – GMB + citations + reviews = #1 rankings
✅ Portfolio-Driven Website – Project galleries increased trust
✅ Fast, Mobile-Friendly Design – Critical for construction searches
🚀 Ready to Dominate LA’s Construction Market?
If your construction business isn’t ranking, let’s fix it.
📞 Get a Free Construction SEO Audit!
👉 Explore Techzyre’s Contractor SEO Services
🔗 Internal Links:
🔗 External Links for Authority:
💡 FAQ: SEO for Construction Companies in LA
❓ How long does SEO take for contractors?
→ 3-5 months for traffic growth; 6-12 months for #1 rankings.
❓ Are before/after project photos important?
→ Critical! Builders with galleries get 2X more inquiries.
❓ Do Google Reviews help rankings?
→ Yes! Contractors with 50+ reviews rank higher in local searches.
Techzyre helped Pacific Builds California go from invisible to #1. Could your construction business be next? 🚀